Digital Kiosks : Advantages, Applications and Types

One of the most sought-after forms of advertising and visual communication, the digital kiosks are much more popular product than it was a few years ago. The main reason for its popularity is in its ability to be installed in high traffic areas, waiting rooms, entrances of buildings, etc. Display kiosk’s free-standing construction, coupled with minimum maintenance factor, makes it the first choice in advertising and information broadcasting areas.

Major Advantages of Digital Kiosks

• The update is based on cloud-based signage, i.e., it can be done remotely
• Easy installation even on uneven surfaces due to versatile design.
• Additional software and accessories like credit card readers and cameras can be installed easily.

Applications 

Digital kiosk display is indeed a revolution in broadcasting and sales. Thanks to its eye-catching features and attractive design, they are employed in many areas.

1. Museums: directions, unique attractions, special offers 
2. Airports: boarding pass, directions, check-in services, timing inquiry 
3. Retail: self-service counters, customer loyalty programs, product information
4. Lobby: News, Rules of service, maps, greetings
5. Hotels: Surrounding attractions, staff list, amenities.

Design and Material 

Due to extensive applications in physically wearing surroundings, display kiosks need to be made from the best grade materials. The free-standing design is such that it could be bolted to the floor even in the case of unevenness. The best quality of display screens and a more comprehensive angle display are required for a better user experience. Thermal and cooling systems are integrated because of 24 hours usage. Most importantly, the display is made from toughened gorilla glass that is chafing resistant and has a long life.

Based on functionality and industry, Kiosks can be Interactive and Non-Interactive.

Interactive Kiosks: The type of kiosk that is not static and engages with the user.

• Wayfinding Kiosks: Employed in many areas to look at directions, placements of amenities, and exploring maps.
• Self-service Kiosks: For use in industries like grocery and restaurant. They help cut the waiting time and give consumers control over the shopping experience.
• Shoppable Kiosks: To browse through merchandise, place an online order or kiosks filled with physical products like a packet of chips. 
• Internet Kiosks: Mostly seen at airports or hotel lobbies, these kiosks are used to help customers with their internet needs and not drive sales. Some versions also include inbuilt credit card swipe machines and cameras.

Non-Interactive Kiosks: Mainly used to advertise and supply information.

• Informational Kiosks: Free-standing digital displays that stores or brands can use to convey highlights about their business or a product.
• Product Kiosks: They are specifically used to showcase the highlights of a new product. 
• Promotional Kiosks: They are placed strategically to promote a business or its products.

Takeaway 

Kiosks have been an integral part of the advertising industry for a long time now. With increasing demands in advertising, the demand for kiosks has also increased. They offer a unique and interactive way to promote businesses. Newer brands should employ their services for better ROI on their advertisement spending.